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Radio worries over digital switch
Date: 26 April 2010
The SMMT is urging broadcasters and the Government to work with the motor industry to raise consumer awareness on the digital radio switchover to help develop demand in the market.
The push follows the passing of the Digitial Economy Bill in Parliament, which enables Government plans to migrate analogue radio to digital services from 2015.
SMMT chief executive Paul Everitt said: "A key issue will now be to ensure that consumers are informed about the benefits of digital radio and the options available for them to upgrade their current in-vehicle radios."
"Raising awareness of the availability of portable digital converters will also be crucial to rolling out the digital switchover across the existing parc of vehicles.
He added: "Ensuring technicians are fully qualified to perform conversions will be important, as will making sure that the costs and procedures involved are clearly outlined for vehicle owners."
