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Renault fleet rebrands

Date: 02 July 2010   |   Author: Rachel Burgess

Darren Payne is fleet boss at Renault

Renault is overhauling its fleet offering in a bid to prove to new customers it is a reliable and quality car brand.

Fleet boss Darren Payne said it is difficult to convince non-Renault fleet operators that it is a marque worth considering. "Renault product quality has dramatically improved but it is very difficult to communicate this to customers who don't deal with us already," he said.

Renault Business Promise, which launches on 1 July, claims to provide "the best customer care package, prove the quality of product, be supported by greater specialism in the dealer network and offer better SMR competitiveness". The £1.5m programme offers 'three-year guaranteed mobility', which includes an undertaking to deliver a vehicle on a specified date, three years roadside assistance (up from two) and minimal servicing and repair downtime.

There will be a maximum 72-hour booking lead time, with Pro+ dealers (fleet specialists) having a maximum 48-hour booking lead time. Services will be completed in 120 minutes and internet and wi-fi is currently being installed at dealerships so business drivers can continue working. The move also means more standardised labour and part rates. There will be fleet goodwill for out-of-warranty claims and a parts rebate for contract hire firms for target achievements that's paid quarterly.