BMW extends Trackstar programme
23 March 2011
BMW and Trafficmaster have announced a two year extension to the prestige brand's Trackstar programme.
Trafficmaster has been the sole approved provider of stolen vehicle tracking to BMW UK for the last three years, working closely with the manufacturer and generating sales and marketing activity through its dealer network.
Trackstar boss John Lawrence claimed the fact that BMW had extended the deal showed that Trafficmaster was providing a market leading stolen vehicle tracking service.
Carl Sanderson, general manager aftersales development BMW UK, said: "It is vital that our customers are protected from theft of their vehicles with the best systems available in the market."
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