Citroen delays Multicity mobility scheme
01 September 2011
Author: Tristan Young
Citroen has delayed the UK introduction of its Multicity mobility scheme until 2013. The UK version of the scheme, exclusively revealed by BusinessCar earlier this year, was due to be launched at the end of this year or early 2012.
Multicity, which would rival Peugeot's Mu business, is already running in France offering Citroen buyers a way of planning and organising journeys. While there is a hire-car element, it's main differentiator from Peugeot's scheme is the inclusion of public transport.
The service is based online and includes a telephone service as well as an iPhone App. It is linked in with public transport booking systems so that customers can plan a journey, book tickets or hire cars from one point. The French service even allows users to book hotel rooms.
The Multicity service allows users to compare different forms of transport to achieve the fastest or most efficient way of travelling. In France the service is aimed at both businesses and individuals.
It is believed the delay has been caused by the size of the job to set up the project. However, a spokesman confirmed that it would still eventually come to the UK.
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