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Coca-Cola cuts fleet costs and emissions in Europe

Date: 29 September 2011

Coca-Cola Enterprises aims to slash its fleet's carbon footprint and make substantial savings in fuel costs over the next four years as part of its corporate responsibility and sustainability policy.

CCE, which distributes Coca-Cola in Europe, operates 4600 leased vehicles across the UK, France, Belgium, Holland, Sweden and Norway.

It has calculated that if it cuts the average CO2 emissions of its fleet to 130g/km it will generate cost savings of £3.65m over its four-year fleet replacement cycle and reduce CO2 output by 3.6 kilo tonnes.

CCE expects to make savings in corporate taxes, fuel costs and drivers' benefit-in-kind tax charges but claimed cutting emissions is its main objective.

Wim Buzzi, category manager fleet, who is responsible for the initiative, said CCE expects to hit its targets because 60% of the company's fleet consists of job cars, "which means we can control the choice of vehicles and ensure they are the most carbon efficient available".

He also said CCE has introduced a maximum carbon cap of 160g/km across Europe and has plans to roll out a programme of eco-driver training to its workforce.

Buzzi is part of a fleet commodity council comprising fleet managers from each of the European countries which has been investigating ways of reducing the corporate carbon footprint for the last 18 months.

The council expects to present detailed evidence of the first carbon savings achieved under the carbon reduction policy when it meets later this year.

CCE is using the carbon and tax analysis tool, TCO Plus, to measure its emissions and gauge its progress towards meeting its targets.

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