Fleet trim level included in all Peugeots by 2012
24 January 2011
Author: Tristan Young
Peugeot's 508, due out in April, will herald a new set of trim levels for all the brand's cars including a high-value, low-P11D fleet model.
The all-new 508, which takes the place of the 407, will introduce a new five-level specification system that will then be adopted by all other Peugeot cars, apart from the RCZ, by the end of the year.
From entry spec up the new trim levels will be called Access, SR, Active, Allure and GT.
Neil Moscrop, sales director of Peugeot UK, said the SR trim level was aimed specifically at fleets as its equipment level would appeal most to the business market.
On the 508 the SR spec includes desirable items such as cruise control, satnav, Bluetooth and twin-zone climate control over the standard specification. However, the SR is only the second point up the pricing scale, which means the lowest cost diesel 508 SR has a P11D value of £20,005.
Moscrop said: "Our target for 508 sales this year is 5771 cars or 2% of the market. Next year, the first full year we'll take 5% of the market or about 14,000 registrations.
"75% of sales will be to fleet with the SR trim level being the best seller. And we'll be slightly ahead of the sector average for our diesel mix at 90%."
He added that this would come despite a declining market for large family cars: "The best year for the 407 was in 2005 when we sold 21,000."
Meanwhile, Moscrop also said Peugeot was looking at adding a 508 four-door, four-seat coupe to rival the Passat CC, but said that at this stage the car, codenamed R95, was not in the new model plans for the near future.
Follow BusinessCar on TWITTER