Error parsing XSLT file: \xslt\FacebookOpenGraph.xslt Ford looking to drive more local-level business
Cookies on Businesscar

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive all cookies on the Business Car website. However, if you would like to, you can change your cookies at any time

BusinessCar magazine website email Awards mobile

The start point for the best source of fleet information

Ford looking to drive more local-level business

Date: 07 October 2011   |   Author: Rachel Burgess

Ford dealers need to be more involved in fleet sales, according to new Ford boss Mark Ovenden. Talking to BusinessCar, he said: "We'd like to get in a position where the dealers are the focus of Ford in local communities, and if they can deal with sub-100 fleets that would be great.

"There's a big gap between retail and big companies. The more business we can do at a local level through our dealers the better.

He added that Ford continues to reduce its short-cycle business, due to its direct impact on RVs. At 45,000 vehicles a year currently, accounting for a third of fleet business, Ovenden said that as it decreases rental numbers it was important not to replace one channel of business before finding a clear alternative. But he added that the "rental market is important so we still want to play a part in it".

Follow BusinessCar on TWITTER