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Mazda targets end-users

Date: 04 February 2011

Mazda expects to boost company car sales in 2011 through growing demand from outright purchase and contract hire and leasing companies.

Last year end-user outright purchase fleet registrations accounted for 6497 of the brand's 10,648 fleet registrations - up from 6061 and 10,498 respectively in 2009.

This year fleet boss Peter Allibon forecasts end-user fleet registrations of 7500 units.

He said Mazda dealers targeting local fleet deals through the brand's Business Development Programme, which sees dealerships working alongside outsourced sales teams to target corporate sales, would drive the growth.

Allibon said total fleet sales this year would be slightly down on 2010 as a result of Mazda tightly managing daily rental and Motability volumes.

"End user fleet registrations will account for at least 70% of overall corporate volumes," Allibon said.

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