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Mazda is winning "significant conquest fleet business" following the introduction of a programme which allows its key dealers to meet corporate demand within 10-14 days of orders being placed.
The initiative was created in the final quarter of 2010 with four Mazda fleet centres - Arnold Clark in Scotland, JCT600 in Bradford, Norton Way in Letchworth and Johnsons in Oxford and Swindon - which account for 65% of the carmaker's contract hire and outright purchase fleet business.
The dealers predict the model mix they expect to be most popular. The vehicles are then manufactured and when fleet orders are taken, dealers are able to acquire the cars and deliver to customers within 10-14 days.
Mazda also said sales to the leading contract hire and leasing companies has risen by a fifth in 2010, with market share increase by 14% to 2.5%. The Mazda6 is leading the way but demand for the Mazda2 and Mazda3 also continue to increase said fleet and remarketing director Peter Allibon.
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