New Land Rover broadens scope
06 April 2011
Author: Rachel Burgess
Land Rover is prospecting an extra 400 companies following the launch of its two-wheel drive Freelander, a move made possible because the car gives the brand a model under the 160g/km capital allowance threshold.
Fleet sales manager Jon Wackett said: "We have over 400 companies where we didn't make [their fleet] policy before, which means scope for more than 100,000 cars. We know this because we profiled them and we know who the decision-makers are. After having conversations over the last 18 months, we're now going back to them with a car below 160g/km."
Wackett added that some firms have a 'no 4x4' policy, which means Land Rover is even more accessible with its 2WD Freelander 2, which emits 158g/km CO2. "People might want a SUV-type car but not need 4x4. Or want attributes such as a high driving position. We are hoping to attract new customers that love the brand but don't necessarily need a 4WD."
Land Rover expects to sell around 15,000 Freelander 2s this year, with 2WD currently accounting for 5%, although it's only been on-sale since January and that figure is expected to rise. Around two-thirds of the front-wheel drives will be bought by fleets.
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