New logo for Hitachi Capital
01 April 2011
Hitachi Capital Vehicle Solutions is to adopt a new logo in April to mark 20 years of belonging to the Hitachi group.
Hitachi said the move is part of a strategy to establish a "one group" approach across its member companies.
From next month, Hitachi Capital Vehicle Solutions will re-brand its marketing materials and vehicles with the logo: 'Hitachi Inspire the Next'. It replaces the 'Hitachi Capital' logo previously used.
Simon Oliphant, boss of the fleet management company, said: "By embracing the Hitachi branding we are demonstrating our commitment to the long term values, vision and pioneering spirit of the Hitachi group."
Despite the branding change, Oliphant said it would be business as usual for Hitachi Capital Vehicle Solutions.
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