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Npower to launch EV tariff

Date: 13 May 2011

Energy company Npower has announced plans to launch the UK's first bespoke electric vehicle tariff. ??Rob Harper, group project manager at Npower said: ?"Our main aim is to match the usage for charging the vehicle from renewable sources and to make it as affordable as possible. We hope to make the tariff available to consumers during the summer." 

Npower said it was likely business customers would charge up their EVs from charging points at home and claim the usage back from their employer.

"Npower will work with each business to determine their needs and develop a bespoke offering based on individual requirements, all the while ensuring EV charging is as cheap as possible," a spokeswoman said.

?Npower claims the British motor industry is in line to receive a £7bn boost from electric cars between 2011 and 2014.  Based on the assumption that approximately 300,000 EVs could be on the road by 2014.??Npower research found that 33% of UK customers would consider purchasing an EV in the next five years, which rose to 41% when the benefits of EVs were explained to them. ??Nearly half of those polled said the expense of an EV would be a barrier to purchase, estimating the average cost to be over £16,000.

Npower claims prices start from just £8000.  

Customers also believed charging a car would cost around £15 and take seven hours, when in reality the cost is around £2, and an 80% charge can be achieved in just 40 minutes, with the right connection, according to Npower. ??It said nearly a third of the 2000 people questioned thought there were less than 50 charging posts in the UK whereas there are three times this amount and added that whereas 60% of customers though an EV had a maximum range of 100 miles new technology meant the figure would soon reach 300 miles.

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