Peugeot range wins fleet appeal
11 April 2011
Author: Rachel Burgess
Peugeot now "has a range with large appeal" that will enable it to get back in front of the relevant fleet decision makers, according to UK boss Jon Goodman.
With the stylish RCZ making its mark last year, the arrival of the 508 in 2011 is big news for the French carmaker. "It has all been about preparing for the 508 this year," said Goodman. "It shows good styling but also quality. The result of that is improved RVs and reduced SMR costs against the 407. It is a massively important car in terms of brand."
Around 11,000 units are expected to be sold in the first 12 months with up to 10,000 of these into fleets.
Goodman said its dealer network is increasingly embracing corporate business: "They've embraced it because they realise it's going to be a tough retail market this year. Our business training programme has upsurged in the last 12-18 months. It's a lot easier for dealers to understand when we've got key product coming out."
He continued that, until last year, Peugeot "had gone backward for five years. 2010 was a year of growth for us. People are reappraising Peugeot."
It has also halved its rental numbers this year from 15,000 to 7000 units. "Peugeot has historically been a little bit too into short-term business," Goodman concluded.
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