Pre-order tyres ahead of bad winter, says ATS Euromaster
16 June 2011
Business drivers are being urged to pre-order winter tyres as forecasters predict record-breaking snowfall and freezing temperatures in the coming season.
Long-range forecaster James Madden from weather organisation Exacta Weather correctly predicted the harsh conditions experienced over the last two years and gave his forecast to tyre firm ATS Euromaster as it prepares to fit cold weather tyres in the UK for the second year running.
He warned: "The UK is to brace itself for well below average temperatures and widespread heavy snowfall throughout winter 2011/2012, which will result in the fourth bad winter in succession for the UK, and will prove to be the worst of them all.
ATS Euromaster's decision to introduce a system of pre-ordering cold weather tyres follows "unprecedented demand last year, when many retailers sold out within days of the first snowfall," said the firm.
From 20 June, motorists can reserve Michelin, Pirelli, Avon or Riken cold weather tyres at their local dealership. Customers will pay a 25% deposit, with the balance due when the tyres are fitted in September, October or November. Prices have been fixed, so customers pre-ordering won't pay any more if tyre prices increase later in the year - and if prices drop, they will pay the lower amount.
Chris Hufflett, group operations director at ATS Euromaster, says: "Last year the UK had its first real taste of cold weather tyres and they quickly became hot property. We could have sold our stock several times over.
"With the forecast of another bad winter on the cards we're confident our pre-ordering system will help car and van owners to guarantee supply and avoid the mad scramble to secure tyres when the wintry conditions return."
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