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Seat has appointed Steve Robertson, formerly head of marketing at the brand, to the position of head of fleet and business sales.
The move comes as a result of former boss Nick Andrews becoming head of fleet at Mercedes-Benz.
Roberston, as head of marketing since 2006, "has overseen a strong growth in Seat's UK marketing activities which has contributed to the brand's explosive sales growth in recent years," said the carmaker.
He said: "I'm very pleased to be making this move across to Seat UK's successful fleet & business operation.
"With much good work already completed, it's a great time to be taking up the reins. We have a tremendous opportunity to really develop our fleet offering with an even more concentrated focus on customer care and service levels.
"I want Seat to become known in the fleet industry as the company that's easy to do business with - and I know our network of fleet specialist dealers nationwide are already working hard towards that goal."
Seat UK Managing Director Peter Wyhinny said: "This is a fabulous gain for Seat fleet. Steve will bring his extensive motor industry experience to bear on this important part of Seat UK's business, and I have every confidence that he will lead the growing fleet team to significantly bigger and better things over the coming months and years."
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