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Two-in-three car fleets turn blind eye to tracking

Date: 11 August 2011

Only a third of car fleets use vehicle tracking, compared with 80% of van fleets, according to a new survey.

The research from Ctrack, which interviewed 250 fleet decision-makers, suggested the figures "reflected a more established and proven business case for van operators".

However, where vehicle tracking is used, the findings show it has become embedded in operations, with over 70% having used the technology for more than four years. Just under 5% of fleets have adopted vehicle tracking in the past 12 months.

Advances in the functionality of web-based tools were reflected in their increased use, with more than half of those questioned using this type of system as their active tracking programme. Fleet operators are also increasingly combining tracking with in-vehicle tools "to maximise the operational performance of the system".

Notably, integrated satnav is now used in 53% of all tracking systems to support improved routing, reduce mileage and enhance workflow. In addition, driver identification, handheld PDAs and panic alarms are being used to a lesser extent.

Productivity was given as the main reason for using vehicle tracking (36%), followed by cost reduction (16%), asset management (15%) and customer service (14%). Security, health and safety and legislative compliance were also present in the responses.

Of those that stated that fleet operations had achieved reduced costs, more than two-thirds lowered fuel costs by an average of 8.6% while over half reduced overtime claims by an average of 15.3%.

Around two-thirds of non-adopters who took part in the survey had previously considered using tracking technology, and 51% believed it would benefit their business. Almost 45% of these respondents expect to implement a system within two years, while just under half had no plans to do so in the next five years. The predominant reason (30%) for not taking up tracking was that it did not meet business or operational needs.

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