VW's bug is back
04 May 2011
Wider, lower and longer than its predecessor, VW's new generation Beetle, largely eclipsed in the retro model revival stakes by BMW's Mini, is due for UK market release early next year.
With sharper more edgy styling and the removal of the dashboard-mounted flower vase, VW marketers are aiming for a less female-dominated clientele than the previous latter day 'bug'.
Larger than the current Golf the new Beetle is based on the latest Jetta, with which it also shares its Mexican production line. It will feature a 1.6-litre, 103hp diesel engine capable of claimed 66mpg and 112g/km CO2 figures.
LED daylight running lights, and bi-xenon headlights are featured along with an integral rear spoiler and a choice of wheels up to 19 inches. A convertible version is expected towards the end of next year.
Despite its lacklustre sales performance among 'boutique' sector rivals in the UK, VW considers the new Beetle to be a global proposition. It was launched simultaneously at the Shanghai and New York motor shows with a third media event in Berlin.
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