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BVRLA announces new executive committee

Date: 24 May 2012   |   Author: Tristan Young

Peter Cakebread, managing director of Marshall Leasing, is to become vice-chairman of the BVRLA with immediate effect, and then chairman of the rental and leasing association from May 2013 when current incumbent Neil Cunningham, general manager at Hertz UK, steps down.

As vice chairman Cakebread replaces Kevin McNally, Leaseplan's senior vice president of Europe.

The BVRLA has also appointed four new members to its board of directors: Richard Schooling, chief executive of Alphabet; Bart Beckers, managing director of Arval; Kaye Ceille, managing director of Avis Budget UK; and Andrew Morley, sales and marketing director of Prohire.

Making way for the new quartet are McNally and Ian Tilbrook of Alphabet, while Avis managing director Kevin Bradshaw and Elliot Lennick of MAN Financial Services stepped down last year.

"This hugely experienced group of senior executives joins the association at an important time as it helps fight the industry's corner on a number of key issues, including rising insurance costs, Government red tape and the recent tax attack launched on business cars," said a BVRLA spokesman.

The changes are part of the routine replacement cycle.

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