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Campaign targets phone-driving

Date: 16 April 2012

A campaign urging drivers to put their phones "out of sight and out of mind" while driving has been launched by road safety charity Brake and insurance firm Direct Line.

They are warning that using a hands-free or hand-held phone at the wheel can lengthen reaction times to a similar extent to drink driving, significantly increasing the risk of a crash.

Hard-hitting billboard adverts will be displayed across London during April to "get the message across that using a phone while driving can be fatal".

Julie Townsend, Brake deputy chief executive, said: "We're urging people to drive smart, recognising that phone use. can and does destroy lives, and no call or text is ever that important."

According to a new survey from Brake, nearly half of drivers are chatting on their phones at the wheel while two-in-three flout the law by using a hand-held phone.



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