Citroen showcases Berlingo and Dispatch vans
02 May 2012
Pride of place on the Citroen Commercial stand at the CV Show was shared by the facelifted Berlingo and Dispatch models.
UK boss Scott Michael said designers had re-modelled the door mirrors and added under-body panels to improve aerodynamics. Both of the mid-sized vans now sport a wider grille, a new chevron badge rising up to the headlights and a new headlight arrangement.
Michael said Citroen Commercial has refocussed its Business Class marketing initiative to highlight the durability of the product range and flag up the aftersales operation.
"Current customers know about the strength of the product but others perceive unreliability," he admitted.
"The marketing from May will focus on servicing and warranties. It's about running a van, not just buying it."