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Ford's new baby MPV B-max has been described as a "great opportunity" for the brand - and not just because of its innovative pillarless sliding rear doors.
"The door is the 'wow' - it is the first of its type and a seriously cool piece of technology, but if we'd done that and put it in an ugly car it would have failed," Ford of Britain boss Mark Ovenden told BusinessCar.
"The B-max is a great opportunity - with its low-CO2 it might be attractive for some elements of user choosers, and public sector and Motability will be part of the sales mix."
Ovenden, however, said that he didn't want to see the B-max branded as a fleet car rather than a retail model. "There are good, modern attractive cars that do well in fleet and retail," he declared. "If something gets labelled as a fleet car the RV goes away rapidly - they all are retail cars because they end up on the retail market."
Engine choices for the new model will include a 1.5 TDCi diesel and three-cylinder petrol Ecoboost units, as well as the 95hp 1.6 TDCi offering 104g/km and 70.4mpg.
Designed as a rival to the Vauxhall Meriva, Honda Jazz and Nissan Note, the Ford B-max is due to go on sale from late autumn with prices starting from less than £12,995.
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