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New Peugeots adding credibility for fleets
Date: 12 July 2012
Peugeot's recently launched 508 and 3008 Hybrid4 models have paved the way for the carmaker to be a more credible fleet player, and have helped pre-release sales of its new 208 supermini, on sale this month.
According to product planning manager Mark Blundell, the 208 completes the range line-up, allowing large fleets which need cars in all segments, to buy into Peugeot.
With up to 45% of the Fiesta rival's volume expected to come from the business market, the public sector is a major focus for the car, with Peugeot recently completing a public sector and leasing company roadshow in UK cities.
Petrol sales are also expected to be stronger than its predecessor, the 207, which offered a minimum 1.4-litre gas engine.
Now, with a 1.0-litre and 1.2-litre offering 99g/km and 104g/km CO2 respectively, the decision versus diesel is not "as clear cut" for fleets, said Blundell. However, the entire diesel line-up topped by a 1.6 e-Hdi 115bhp also fall under the 100g barrier.
"Diesels remain better for higher mileage but the petrol option would make sense for many, for example district nurses doing low mileage."
Meanwhile, Peugeot's 508 Hybrid4, a diesel-electric hybrid achieving 95g/km CO2, launches this month, which is expected to make further inroads to fleet.
The 508 range has also achieved top 10 fleet sales in the competitive upper medium market this year, added Blundell, demonstrating the manufacturer's growing presence in a segment it has been mostly absent from in recent years.
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