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Peugeot recognises growing influence of fleet buyers

Date: 16 March 2012   |   Author: Hugh Hunston

Peugeot is considering the business car sector to be "more and more important", with fleet buyers leading the way in identifying model trends and understanding new cars, according to the brand's chief executive Vincent Rimbaud.

Rimbaud explained: "Fleet users show direction, understand cars better and spend more time with cost of ownership, quality and residual values than private customers."

Elaborating further on RVs, Rimbaud added: "With the new 208 in particular and the rest of our range in general we have been doing a massive amount of work on RVs by working with the professional guides.

"They help us to understand what is important. There is an enormously beneficial gap between the 208 and 207 in fuel efficiency, improved by 30%, and CO2. But for fleets it is also about attractiveness and quality that help establish good values, which is critical as people downsize."

Rimbaud said Peugeot did not plan to follow Renault with a budget brand like Dacia: "Instead we seek to elevate our core brand and not dilute it. For business users we cover a wide price range from basic right up to more sophisticated. We are more about going up than down.

"Good used values are vital because second-hand cars are key to bringing people into the brand."

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