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Leasing firm and salary-sacrifice expert Tusker is on a major recruitment push, taking its headcount from the 31 people it employed 18 months ago to a goal of 108 by the end of 2014, with the growth in its salary sacrifice business the prime driver.
The firm now has 60 staff, and said the main focus of recruiting will be its sales teams as it seeks to take advantage of an increasing interest in schemes.
"We're doing well but the one thing constraining us is how many people we have got out there," Tusker's new chief operating officer Mark Sinclair, formerly of Alphabet, told BusinessCar.
Tusker chief executive David Hosking said the company is launching an average of five schemes per month and now has more than 90 operational.
He is looking for salary sacrifice to account for 70-75% of Tusker's vehicle parc in the future, compared with it's current 50%, and has targeted 15,000 salary sacrifice units by the end of 2014.
"I can't say for sure if we're the market leader, but I can't think of anyone with half as many as us," said Hosking, referring to the quantity of schemes rather than total number of vehicles.
Hosking said Tusker has more than 5000 cars out on salary sacrifice.
"There are one or two that claim to have more than that," he said, talking about firms that have inherited salary-sacrifice schemes as part of large fleet deals, "but salary sacrifice as a benefit and managing all of it with the employer, we claim we've got more."
Tusker is also expanding the customer service team to ensure the schemes work well, as employers generally want to introduce the benefit for staff without increasing their own workload or admin.
"Salary sacrifice is quite a technical sell and if you're doing it without understanding the technicality then good luck," said Hosking. "If you get the payroll reduction wrong you've lost it already."
"We've got 91 schemes and we've never lost one, which is more than people can say about contract hire" he continued. "We want to be sat here in two years' time saying we've got 250 schemes and never lost one."
Hosking said Tusker also has growth aspirations in the regular contract hire arena, but the main focus is salary sacrifice: "Salary sacrifice is starting to give us opportunities to leverage off the back of.
"Where we have a salary-sacrifice scheme we are being asked to look at their leasing and contract-hire fleet once they have experienced the way we look after their staff."
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