Vauxhall keeps low volume daily rental vow
16 November 2012
Author: Tristan Young
Vauxhall will stick to its promise of keeping out of fast-turn, low-margin business in a bid to improve residual values, according to UK managing director Duncan Aldred.
Speaking exclusively to BusinessCar, Aldred said: "We stripped 30,000 cars out of 'no-money' cars this year. We've done it and we'll stick to it. In the sub-one-year market our RVs have gone up £100 as a result."
While Vauxhall's overall sales figures have fallen, with the brand down 4.5% in the first nine months of the year, Aldred maintained he is happy with the situation as retail sales are up.
"The growth in retail has exceeded our strategy. We're still number two in fleet and we'll still have significant fleet in daily rental and Motability," he added.
"We're looking to grow the user chooser and small business markets."
However, he added that the new product on the way was not primarily aimed at fleets.
"We're re-enthusing people in the Vauxhall brand. We've done that with football, Ampera and our history.
"The Adam and the Mokka are not big fleet cars - we'll probably do some Motability. The Mokka will have some appeal with user-chooser fleets and the Adam will have some sales in public sector fleets."
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