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Fleet operators should be coaxing drivers into cleaner and more efficient vehicles on the premise that they can have a more upmarket and better-specced car if they toe the line, according to Matthew Walters, head of Leaseplan consultancy services.
He claimed that a whole-life costs approach made such a tactic an easier sell to drivers and made overall sense for setting fleet policies.
"Whole-life costs - this should be becoming the norm. You should be presenting your drivers with all of these details.
"Drivers can choose a more environmentally friendly vehicle and they can have one that's more expensive.
"It's about persuading them that they can have a better, higher-spec vehicle if they make those choices."
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