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Nissan scores sales win with fleet drive

Date: 22 July 2013   |   Author: Jack Carfrae

Nissan has reported a strong rise in its fleet business in the first half of the year. The Japanese firm saw a 20% year-on-year increase in its combined car and van sales to the sector between January and June this year, which saw the company record a 5.4% fleet market share following its drive to win more corporate business. 

Of the company's passenger cars, the Juke crossover experienced the biggest hike in fleet sales at 49%.

The firm has previously admitted that it hasn't been the easiest of companies to do business with when it comes to engaging with fleet buyers.

In 2012, UK boss Jim Wright told BusinessCar: "Historically we've never been strong in that market; it's really quite difficult to break into.

"We haven't had the right organisation structure to manage that type of business, both in the network and in Nissan, so we changed the network, and earlier this year we changed the structure of our corporate field team so we have more people on the ground."