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Allstar launches diesel discount fuel card

Date: 27 February 2014   |   Author: Jack Carfrae

Fuel card giant Allstar has launched a new two-card service that is claimed to offer up to a 20% saving on diesel spend. Known as Allstar Premier, the package opens up "discounted sites" within the firm's existing network, where drivers can receive lower prices.

Fleets signing up to the service would receive the company's conventional fuel card, which is accepted in around 8000 petrol stations, and gain a second one, known as the Diesel Discount card, which can be used at 1700 service station sites within the network.  

The move is part of a tie-up with sister firm Keyfuels. Also owned by Allstar's parent company, Fleetcor, Keyfuels specialises in supplying fuel to the transport, haulage and commercial vehicle sectors, where it is able to offer discounted diesel.  

Speaking to BusinessCar, Peter Bridgen, MD of Keyfuels, said: "It's based on a two-card solution and takes advantage of Allstar's massive network, but within that there's almost 1700 sites that are discounted sites or commercial sites which are on the Keyfuels network. It enables us to bring two cards together."

Allstar stipulated that there would be no additional service fee for the Premier package. It added that drivers would be able to locate the discounted service stations via a mobile app, an online fuel-finder programme, and through files that could be downloaded onto satnav systems. 

Bridgen said the service would also comprise an easier, single billing system: "While it's a two-card solution we're going to deliver single billing, single invoicing and also single data, so the data delivery is one file.

"They'll get both sets of transactions in the same file if that's what they want." 

He also speculated as to the savings available from the service: "If you look at a fleet of about 100 vehicles, we reckon it could save as much as £20,000 a year on its fuel bill.

"Obviously, there are a lot of bigger fleets, some of which are using payment cards and doing it on a pay-and-reclaim basis. Savings are significant, so on diesel it could be up to 4ppl depending on the make-up of the fleet."

Bridgen described the 1700 discount petrol stations as "a mix of different brands". He continued: "There could be some independent brands in there, company brands - they are service stations.

"We've gone for service station type sites where we can offer some level of convenience."

The move comes before the firm's adoption of chip-and-pin payment for its fuel cards, which is expected in April or May this year.

Bridgen described the Diesel Discount card as "probably the first in a string of new products and services we're going to be introducing over the coming year or so."



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