BMW plots car-sharing scheme
22 October 2014
BMW and Sixt have confirmed they will introduce the joint-venture car-sharing programme DriveNow in London.
The scheme between the two companies has been operating in Germany since April 2011 and has also been introduced in the US in San Francisco. London has been marked out as the next location but a launch date has not been confirmed.
DriveNow lets customers hire a BMW or Mini after paying a one-off registration fee online and then completing the process to get a DriveNow ID card from a dedicated registration kiosk. Customers can then pick up and drop off cars at designated collection points.
Registration with DriveNow comes with an app, which enables customers to view available vehicles nearest to them. Additionally, users can reserve a nearby car for up to 15 minutes to ensure it will be waiting for them when they arrive. Alternatively, customers can jump into any unreserved DriveNow vehicle at any time.
A spokesman from Sixt could not confirm pricing for the UK.
Pricing for the German market includes a one-off £23 registration fee. There are no monthly or annual subscriptions to pay and customers in Europe are charged the equivalent of 25p a minute when driving the car.
Models available with DriveNow in Germany include the Mini in hatch, convertible and coupe bodystyles, the Mini Countryman, and the BMW X1, 1-series and i3.