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Rental firm Hertz has remodelled its Marble Arch location in London as part of a large-scale rebranding project.
The changes include an open plan showroom, self-service kiosks, internet access, charging facilities for mobile phones and computers and an entertainment area for children.
The site also features low energy lights, water saving fixtures along with an 'on demand' service that allows for low emission cars to be booked by customers.
Hertz is in the process of updating its rental sites across the globe.
Over 200 locations have been renewed so far in locations such as Europe, Australia and South Africa, with further updates planned at Heathrow, Aberdeen and Newcastle airports throughout 2014.
Michel Taride, group president of Hertz International, said: "Since we remodelled our Marble Arch and other key locations in the US, customer feedback for the new lifestyle experience has been overwhelmingly positive.
"We are in the process of rolling out new or updated formats to all of our global locations by 2015."
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