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Korean top 10 fleet brand Hyundai is looking to build on its advancing business car position with an even stronger focus on its vehicles' whole-life costs, including the appointment of a dedicated member of the fleet team assigned to running costs analysis and improvement.
"Whole-life cost first has to sit in fleet, but it has a knock-on effect in every area of the business," Hyundai fleet boss Martin Wilson told BusinessCar.
"Really, the role will be studying whole-life cost in minutia, making sure each avenue is explored. What would be the customer saving if we did X, could we knock X off the service intervals, and what would the impact be on whole-life cost?"
The role, which Wilson hopes to fill shortly, will also involve ensuring lines of communication are well maintained with the residual value experts and whole-life cost providers.
"Increasingly, influencers are bombarded with information and they want it simple, concise and right," continued Wilson.
"If you haven't got anybody dedicated to doing that, we might not even know the RV providers are missing certain data, never mind the knock-on effect of that.
"The touch-point has to be a pleasant one, professional, and with people that understand the job." At present, the whole-life cost analysis is only one element of another existing role.
The firm has made recent improvements including extending service intervals on the key fleet product to two years and 20,000 miles, with the goal of being "if not class-leading then very competitive". But "with time and investment, it could be even better," he declared.
Wilson is also looking to appoint a national fleet sales manager to complete the expanded fleet team.
Hyundai has confirmed plans for 23 new products in the next three-and-a-half years, and managing the whole-life cost proposition of every one is key to Wilson. "We have to manage each of these very well,"
he said. "The launch has to be right, and a lot is about consistent communication, to make sure we at least have our share of voice with the leasing industry."
The start of the new product onslaught was the recently launched i10 city car, with next up being the Genesis executive saloon to come in above the i40 upper medium model, which Wilson admits will sell in small numbers given the brand-conscious nature of the large car sector.
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