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JLR announces fleet strategy for XE and Discovery Sport

Date: 09 December 2014   |   Author: Daniel Puddicombe

Jaguar-Land Rover has announced a new fleet strategy with the aim of helping large fleets.

Its retail network is intended to grow from 2600 across 180 countries to over 3300 by 2020. JLR said specialist fleet and business centres will account for 20-25% of the total volume.

The company has also re-designed its fleet website and says it is connecting with customers on LinkedIn, to boost its tot fleet sales from 17% to 25% by 2020. JLR claims the forthcoming XE saloon will be the firm's biggest global fleet and business seller.

In the UK, Jaguar is predicting the fleet market will account for 45% of XE sales, thanks the company implementing a SME network of 25 'local business teams', appointed to sell between 80-100 cars each year. Jaguar said this means SMEs and user choosers will have the same individual treatment as a retail customers.

Service plans will be available for the XE; for those covering 10,000 miles or less a year, the plan will cost £475, while the price rises to £675 for motorists who cover 75,000 miles over five years.  Residual experts Cap are predicting the XE will retain an RV of 45% after 3 years  / 30,000 miles.

"The new Jaguar XE and the Land Rover Discovery Sport are the right products at the right time. Fleet and business drivers are desperate for some new life to be breathed into the market. With their brand appeal, driving dynamics, incredible efficiency and focus on technology, the Jaguar XE and Land Rover Discovery Sport will appear on more company car choice lists than ever before," said Jeremy Hicks, JLR UK MD.

"These new products are supported by an enhanced new fleet and business sales structure that will see the needs of large fleets and user choosers not just met but exceeded. Factor in class-leading cost of ownership with our commitment to protecting residual values for the long-term and we believe Jaguar Land Rover has the formula for success for business drivers," said Hicks.Analysis: Jaguar XEAnalysis: Jaguar XE