Nissan to launch new fleet-targeted website
06 February 2014
Author: Jack Carfrae
Nissan is to launch a revamped fleet website in mid-2014, with additional features and information targeted at the corporate arena.
Speaking to BusinessCar, marketing director Guillaume Masurel, said: "Our [current] web platform is not as good as it could be.
"The new website is more fleet targeted and has more services. It will be here before summer this year."
Nissan's current site ranked 18th out of 20 in BusinessCar's annual survey of manufacturers' fleet websites in 2013.
It was praised for its effective tax calculator and the firm's speed of response to email enquiries, but the majority of other elements were described as below average.
Masurel would not be led on specific elements of the new site, but said: "It's about focusing all the relevant information for the fleet customer, whether they're a user-chooser or a buyer.
"We're continuing to invest more from my side - the marketing side - in fleet. We will [develop] more fleet-dedicated communications assets [as well as] improving our web service."
He also confirmed plans previously hinted at by the firm for a new lower medium Ford Focus rival, due in late 2014, which will be more affordable than the Qashqai crossover (itself regarded as a Focus and VW Golf rival) and cheap enough to attract buyers from the lower end of the sector.
"We'll have a new C-segment [lower medium] car at the end of the year. It's another step in growing our fleet presence," said Masurel.
"There are two drivers to having a traditional C-segment car. One is retail, as more traditional customers will want one. The other is fleet: we want it to cover some of the parts of the market that the Qashqai does not.
"The Qashqai does well in the user-chooser market but it is more expensive than entry-level C-segment cars, so we need to cover the price segments."
Masurel confirmed few details about the car, but suggested the lowest-CO2 version will emit less than 100g/km based on the competition and the fact that the new Qashqai has a low of 99g/km.
He added: "You can't claim you want to go to fleet if you're not efficient, so it should be very efficient."
Another source suggested that the name of a former Nissan model will be revived for the new car.
Speculation outside the company has suggested that Almera, the name of the firm's last lower medium car that ceased production in 2006, is the most likely moniker.