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Alphabet appoints regional development director for the north

Date: 05 May 2015   |   Author: Daniel Puddicombe

Top-three BC50 leasing company Alphabet has appointed Suzi Cooper as its regional development manager for the north in a move to strengthen its broker channel team.

The channel provides SME companies with access to the firm's suite of mobility services through 37 broker businesses across the UK. Alphabet claimed that within the first three months of launching, the Alphabet partner team delivered over 1000 vehicles.

Cooper previously worked at the UK's largest leasing company, Lex Autolease, as its Broker account director and was formally the broker account manager at Lloyds TSB Autolease. She has nine years of experience in advising and managing customers in the fleet and broker sectors.

"Expanding the team is testament to the significance of the channel to Alphabet and the quality of our partners. It also ensures that our team can invest the time and effort required in further developing the business relationship with our broker partners," said Gavin Davies, head of indirect sales at Alphabet

"Suzi is a major signing for the Alphabet Partner team and she is exactly the calibre of person we were recruiting for. Her extensive knowledge of the broker market means that she understands how to proactively support and guide our Partners," said Davies.