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Top-three BC50 leasing company Alphabet is currently investigating the possibility of a trademark infringement, after Google announced it had founded a holding company called Alphabet earlier today (11 August).
BMW-owned Alphabet currently owns the domain name www.alphabet.com, and is concerned over any potential confusion.
"The possibility of any trademark infringement is currently under review," an Alphabet statement said.
A Google spokeswoman declined to comment on the case.
BMW-owned Alphabet currently controls the Facebook.com/alphabet domian name, while neither company controls the @Alphabet Twitter handle.
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