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Avis Budget Group has appointed Nina Bell as its new managing director with responsibility for the firm's northern region, including the UK, Denmark, Norway and Sweden.
Based in the UK and reporting to Mark Servodidio, managing director Europe, Bell will be responsible for more than 1800 employees throughout the four countries.
Bell succeeds Servodidio, who has taken up the newly created role of managing director, Europe.
As part of his new remit, Servodidio will be responsible for all aspects of the company's vehicle rental operations across Austria, Belgium, Czech Republic, Denmark, France, Germany, Luxembourg, The Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK.
In her new position, she will be accountable for overseeing revenue generation across all business segments.
Bell has over 12 years' experience within Avis Budget Group. Her appointment follows three years as strategy director, EMEA.
Bell and Servodidio both assume their new roles with immediate effect.
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