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Electric vehicle registration figures revealed for secretive Tesla brand

Date: 18 June 2015   |   Author: Tristan Young

Tesla, a manufacturer notoriously secretive about sales figures, registered 720 cars in 2014, a Freedom of Information request has revealed.

While Tesla had sold its fully electric Roadster model for several years until 2012 in the UK, it officially launched the Model S (pictured) and started its own retail network in June last year.

The Tesla total puts the Model S at number three in the EV ranking for 2014, behind the Nissan Leaf and the Renault Zoe, despite only being on sale for seven months and costing substantially more than other pure-EVs.

Despite requests by BusinessCar, the SMMT, which publishes the UK official registration figures, would only provide what it claimed was the top three pure-EVs for 2014. However, these figures did not include the Model S.

While other pure-electric plug-in cars may not be direct rivals for the Model S, Tesla claims the Mercedes S-class is, and in the same period the Model S was on sale in 2014, Mercedes registered 1463 S-class models