Error parsing XSLT file: \xslt\FacebookOpenGraph.xslt First official pictures: Vauxhall Astra 2015
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First official pictures: Vauxhall Astra 2015

Date: 01 June 2015   |   Author:

Vauxhall has revealed the first official images of its new Astra, the brand's most popular fleet model in the UK.

It is expected that the new Astra will feature a reduced entry-level price below £14,000 and the brand will likely be targeting CO2 emissions below 94g/km.

It will be powered by a number of petrol and diesel engines with power outputs ranging from 100hp to 200hp, including the firm's 'whisper diesel' 1.6-litre unit with outputs starting from 110hp up to 160hp.

Vauxhall has confirmed there will be new engines with the Astra and it is 200kg lighter than the outgoing model. It will also be the first new Vauxhall with the brand's Onstar in-car connectivity technology and it will be available on all models as standard.

The car will also feature mirroring technology that is compatible with smartphones and will run Google's Android Auto and Apple's Carplay operating systems.

The Astra was Vauxhall's biggest fleet player and the fourth most popular company car in the UK last year, but volumes fell by 17.1% to 40,812 units in the run up to this new model going on sale towards the end of this year.

The Astra is a massively important vehicle for Vauxhall in the UK and the new model is expected to boost its fleet volumes by 30%. This would put the Astra into a fight with the Ford Focus to be the top-selling fleet model in the UK.

Vauxhall needs the new addition to increase volumes by around 10,000 units to become market leader.

Vauxhall will be using the same fleet strategy it introduced for the Insignia and new Corsa on the new Astra. The manufacturer reduced the pricing on both to position them ahead of the pack in terms of whole-life costs.

It means that when fleets are looking at a basket of vehicles on choice lists, the Vauxhalls will be at the top.

Like with the Insignia and Corsa, Vauxhall is also engaging with residual value setters early to improve the Astra's RV position, and reducing the model's exposure to short-cycle business will be key.

 



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