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"Big data" is overwhelming fleet managers and fleets are collecting data which has no use, software experts Chevin have claimed.
According to the company, fleets tend to think they can find a use for most of the telematics data they record, such as flagging when a certain vehicle enters a certain area.
"Now, for some fleets, those options are genuinely useful but many others will tick those boxes just because it is something that is on offer and simply sounds as though it should managerially useful," Ashley Sowerby, managing director of Chevin said.
"But we are aware of fleets who have taken sophisticated telematics packages and turned off the data feed after a fortnight because they were being swamped by data for which they had no purpose," he added.
Sowerby said the story is the same with large amounts of maintenance data being available to analyse, and the amount of data on offer is likely to increase with the advent of connected vehicles.
"It might be impressive for you to glance at your screen and know that the engine of a vehicle 200 miles away is turning over a 1800 rpm - but does it really help you to manage your fleet more effectively?"
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