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IAM launches winter safety push

Date: 25 November 2015   |   Author:

Road safety organisation, the Institute of Advanced Motorists (IAM), has launched a winter driving tips campaign, to reduce the number of drivers being caught out by slippery roads this season.

This comes after the number of accidents that took place on dark urban roads that were wet or flooded in 2014 rocketed to 12,445 - up 19% since 2010. As the nights continue to lengthen, the IAM #wheelsinwinter campaign aims to provide support to those driving for business as well as personal journeys this winter.

With many business users likely to be put under pressure to carry out the same level of duties over winter as in milder months - despite worse road conditions and shorter days - the IAM highlights the fact that a vast majority of fleets (86%) had to deal with the repercussions of accidents where one of their drivers was to blame, according to a recent IAM Drive & Survive survey.

IAM chief executive Sarah Sillars said: "It is clear from the statistics that fleet drivers are at risk of being involved in an accident, particularly when they are faced with poor weather conditions."

She continued: "We advise business drivers to plan their working schedule to avoid travelling in severe weather conditions if at all possible - could you do a conference call rather than a face to face meeting? But if you really do need to travel, prepare properly and read our advice to ensure your journey is as safe as possible."