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Infiniti appoints Carl Bayliss as UK MD

Date: 12 January 2015   |   Author: Daniel Puddicombe

Infiniti has announced it has appointed Carl Bayliss as its new UK country manager, replacing Steve Oliver with immediate effect.

Bayliss was previously senior manager for the company's premium customer experience in Hong Kong, and worked as Bugatti's marker manager for the far east before joining Infiniti.

"Infiniti is undergoing a major transformation globally in order to prepare itself for future growth and the introduction of the new Q30 model later this year," said Bayliss.

"The company is continuing to develop itself as a leading global player within the premium sector and I am pleased to be back in my home country leading the UK team at this important time." 

Infiniti recently announced it has taken direct control of five of its nine dealerships in the UK after Mana Premier and Rymco made the decision to concentrate on "other operations".

Rymco and Mana Premier were the first dealer groups to open Infiniti showrooms in the UK with sites in Reading, Birmingham, Stockport, Leeds and Glasgow. These dealerships are now under the control of Infiniti Retail through a wholly-owned subsidiary of Nissan

SME and user-chooser customers can expect to deal directly with Infiniti at those retail dealerships.

Infiniti is still working with dealer groups at sites in St Albans, Norwich, Newcastle and Hull.