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An action plan to increase the number of car club members in London to a million people by 2025 has been unveiled.
The action plan, dubbed Vision for Car Clubs has been developed by Transport for London, London Councils, the Greater London Authority and a coalition of car club operators and stakeholders to encourage residents and businesses across the capital to sign up to car club schemes as an alternative to direct car ownership.
The members of the coalition are: Transport for London (TfL), London Councils, Greater London Authority (GLA), Carplus, the British Vehicle Rental and Leasing Association (BVRLA), Bolloré, Car2go, City Car Club, DriveNow, E-Car Club, Europcar, Hertz 24/7, and Zipcar.
Between now and 2025, the coalition will aim to grow car clubs into a mainstream alternative to private cars for journeys into the capital to help address future congestion, growth and environmental issues.
The group is also aiming to reach a joint target of a million car club members in London by 2025. TfL said that at present there are more than 135,000 car club members in London.
A BVRLA spokesman told BusinessCar that the target includes business users but it is too early to determine a split between fleets and consumers.
Currently 27 of the 33 London boroughs have on-street parking bays for the clubs with low awareness of the club being cited as a key barrier to car club growth.
The plan has set out what the group calls key action points. It said the members will deliver the points to grow the membership of car clubs.
The points include:
"The use of car clubs in London has grown significantly in recent years and we continue to support the initiative across London as a way to help reduce congestion and encourage sustainable travel," said Leon Daniels, managing director of surface transport at TfL. "I myself am a regular user and this new action plan will help encourage more Londoners to consider the benefits of car clubs, including the money saved."
"Promoting new models of urban mobility is essential if we hope to deal with the issues of congestion, road safety and air quality that affect our cities," said Gerry Keaney, BVRLA chief executive. "Car clubs, car rental and other forms of pay-as-you-go motoring are evolving at a rapid pace."