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Mitsubishi leads UK plug-in car market in Outlander PHEV

Date: 10 March 2015   |   Author: Daniel Puddicombe

Mitsubishi has claimed its Outlander PHEV has sold more than any other plug-in and electric vehicle in the UK.

The Japanese car maker said by the end of March sales will have passed the 10,000 mark in under a year. The Outlander PHEV has massively boosted the company's sales in the UK.

In 2014, Mitsubishi registered 21,732 vehicles. The Outlander PHEV would represent 46% of the company's sales performance for cars and LCVs. It claimed its car sales in February were up 178% on the same month year-on-year.

Last year, Mitsubishi told BusinessCar the Outlander plug-in is opening new fleet opportunities for the brand.

"Every one of our products is up [in terms of sales] - there is so much attention around the PHEV that it's creating more interest in the other models," Lance Bradley, Mitsubishi UK managing director told BusinessCar last year after winning the Green Development award in the BusinessCar Techies.  "It's a case of getting into companies we never have before and selling more L200, Shogun, ASX and Mirage models," he added.

Bradley also admitted that the fleet market is virgin territory for the brand: "We've never been big in the fleet market - we've sold a few L200s, and certainly not in the company car market often dominated by premium German brands."

BusinessCar is currently running a long-term Outlander PHEV. Read all of our reports here.

Watch our video review of the Outlander PHEV here.