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Ogilvie Fleet is launching its first salary sacrifice product and has appointed Richard Jessop to head up the new division of the business.
Jessop joins from Zenith where he was salary sacrifice team manager with a team of 14.
Ogilvie Fleet said it was prompted to launch its own salary sacrifice scheme after increasing interest from fleet customers and it will be tailored to appeal to large and smaller fleets.
Ogilvie Fleet sales and marketing director Nick Hardy said that while many leasing companies already have a salary sacrifice offering in place, most are "effectively a bolt on to the menu of funding solutions they already offer".
The new scheme will specifically target employers with less than 1000 employees with its salary sacrifice car solution, a sector of the UK employment benefits market which the company believes remains largely untapped by the major providers.
Hardy said: "We want to be the market leader in [the salary sacrifice] sector. Too frequently we hear that a salary sacrifice car scheme is most suited to the very large employers, but that is not true. We believe salary sacrifice is a flexible benefit that can prove attractive to smaller and medium-sized employers."
Furthermore, many contract hire and leasing companies offering car salary sacrifice solutions are targeting the public sector, but Ogilvie Fleet's focus will be on the private sector where it has its stronghold as well as the likes of local authorities and NHS Trusts where it also has customers.
Jessop said: "The continuing stream from vehicle manufacturers of low-emission cars twinned with 'attractive' corporate and personal tax rates on those vehicles when compared with salary tax rates makes sacrificing earnings for a car financially beneficial for organisations and staff. We believe demand for salary sacrifice programmes will continue to accelerate."
The new product will help Ogilvie on its plan to double the size of its fleet from its current level of 12,000 by 2020.
Ogilvie's expansion plans are being aided by the recent announcement of a £100 million funding facility with HSBC.
Historically, Ogilvie's heartland has been the sub-100 fleet sector but the company recently appointed David Raponi to lead its growth into the larger fleet sector.
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