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New Department for Transport figures have revealed that on average three people a day died on country roads last year.
In total, 1040 people were killed and 9051 seriously injured on rural roads, with a third (348) of the fatalities occurring on a bend.
This figure is nearly 10 times higher than the number of people killed on motorways, the DfT said.
According to the DfT, a quarter of road users surveyed admitted they have braked too late when entering bends, while 41% said they have had to swerve to avoid something in the road.
The DfT added that the issue is more acute among young drivers, with a third saying they have braked too late before a bend, and more than 10% admitting they 'take the racing line' by crossing into the opposite side of the road to take a turn faster.
In response to the statistics, Think, the DfT's road safety arm has launched a new country roads campaign, which features animals and vehicles sprayed with signs encouraging drivers to slow down, anticipate hazards and brake before bends.
"Every injury and death on our roads is a tragedy and that is why the new Think country roads campaign is so important. We want the public to anticipate potential hazards on the road when driving in the countryside, to watch their speed and take care when approaching a bend," said road safety minister, Andrew Jones.
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