We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive all cookies on the Business Car website. However, if you would like to, you can change your cookies at any time
The start point for the best source of fleet information |
The Institute of Advanced Motorists has rebranded as IAM Roadsmart and adopted a series of new initiatives.
The move sees all of the firm's commercial subsidiaries - including corporate sector services Drive & Survive, Driver Retraining Academy and Professional Driver Services - amalgamated under the IAM Roadsmart name, along with a new logo. It also includes a series of "modular products", which are due to be launched throughout 2016 and 2017 and cover areas including eco driving, motorways, risk management, driving in unfamiliar places, and built-in vehicle technology.
The rebrand coincides with the organisation's 60th anniversary and follows feedback from a research project in which 7000 road users were asked about challenges on the road.
Lesley Upham, commercial director at IAM Roadsmart, told BusinessCar: "We have reviewed our support for driver risk management to provide fleets with integrated services from licence checks to online assessments, a completely revised business driver on-road training approach, e-learning modules, seminars and on-road, one-to-one training.
"[We have] reacted to how [fleets] want to receive information and assistance to manage all types of issues."
BusinessCar magazine ©2019
Business Car Magazine © 2020 | Business Car is part of NS Media Group.
