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Motorway service area signs will now show where electric vehicle drivers are able to recharge batteries.
Ecotricity logos will now appear on Roadchef signs from this week, alongside signs from the likes of WH Smith, McDonalds and Costa.
The first Ecotricity sign appeared at Roadchef's Sedgemoor services on Tuesday 26 January, with additional signs to be installed at Hamilton and Norton Canes over the coming weeks. Ecotricity signs will soon be installed across all 28 Roadchef motorway locations.
The firm currently has 260 charging points across the UK's motorway network.
"We launched the Electric Highway in 2011 to kickstart the electric car revolution in Britain, and we can see that's well and truly underway now," said Dale Vince, founder of Ecotricity and the Electric Highway.
"There are now over 50,000 electric cars in Britain; that's more than a tenfold increase in two years, and this exponential growth is reflected in the use of the Electric Highway, which powered 15 million miles of emission free driving last year - all powered from the wind and the sun."
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