Dash cam sales grow faster than tablets and digital cameras in 2015
09 June 2016
Author: Debbie Wood
Sales of in-car windscreen mounted cameras increased by 395% last year, according to data from retail analysts GfK, growing faster than any other consumer electronic product including smart fitness bands, tablets and digital cameras.
Dash cams are particularly useful for fleets as they record the drivers view and could prove who is at fault during an accident. Many insurers are also recognising the benefits of using video footage to determine fraudulent claims such as 'crash for cash' and offer discounts to motorists and fleets who fit a dash cam.
Nextbase's range of dash cams now account for more than 68% of the market, over six times higher than the next manufacturer in the UK.
Richard Browning, a director at Nextbase commented: "In today's world, you can never be too careful on the road, and a dash cam helps prove your innocence in an accident situation. Last year, 29 of the largest insurers in the UK accepted dash cam footage as part of a claims process, and with the discounts many offer, a dash cam can quickly pay for itself. This year has continued to follow the growth curve experienced in 2015. We anticipate another record year."
Aside from dash cams, areas that grew significantly in 2015 include indoor security video cams (up 205%) and streaming devices (up 62%. However, sales of digital cameras (down 16%, media tablets (down 14%) and video game consoles (down 16%) decreased.