Former Fiat LCV boss appointed as head of strategic accounts at Mercedes-Benz Vans
13 June 2016
Author: Daniel Puddicombe
Mercedes-Benz Vans has appointed Ricky McFarland as its new head of strategic accounts.
McFarland replaces Andy Lawson, who has moved to Mercedes-Benz Vans USA as its head of strategic accounts.
McFarland joins Mercedes from Fiat where was the country manager for the brand, having moved up from his previous sales operations manager role.
Before his stint at Fiat, McFarland held a European account manager role within Vauxhall and Opel.
"Mercedes-Benz Vans has been an ever-growing force in the UK van fleet sector, so I am joining the brand at a very exciting time. I look forward to meeting existing customers, welcoming new businesses, and further enhancing the great team," McFarland said.
Mercedes' range currently consists of the Citan, Sprinter, and Vito LCVs, and the German firm has been awarded sister magazine What Van?'s safety award for the last five years.
The company is also set to join the rapidly-expanding pick-up market by launching a model - expected to be named GLT to fit in with its off-road car range - by the end of this decade.
According to Mercedes, the pickup market is undergoing transformation with more models than before being used for private purposes worldwide.
It claimed that commercial users are increasingly asking for vehicles that have car-like specifications.
The new model shares underpinnings with the Nissan Navara, and it is expected it will be produced alongside the Navara and forthcoming Renault Alaskan sister model.
"As part of our 'Mercedes-Benz Vans goes global' strategy, the pickup is the ideal vehicle for the international expansion of our product range with a newly developed model," Volker Mornhinweg, head of Mercedes-Benz Vans said in March 2015.