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Hyundai hopes hybrid Ioniq entices fleets away from conventional fuels

Date: 25 July 2016   |   Author:

Hyundai is aiming to pull customers from regular petrol and diesel models with its new Ioniq, which will be the first car to arrive in the UK with a choice of hybrid, plug-in hybrid and electric powertrains.

The Ioniq Hybrid is a 79g/km model combining a 1.6-litre petrol engine and small electric battery, and rather than focusing on the existing hybrid market leader, the Toyota Prius, as its main competitor, senior product manager Sylvie Childs told BusinessCar that the goal will primarily be to take customers from internal combustion engines into the newer hybrid technology, especially if the pressure on diesel emissions continues in its current vein.

The hybrid is expected to take half of Ioniq sales once all three variants are on offer, with the plug-in hybrid, capable of up to 31 miles on electric power and coming with an expected 32g/km emissions figure, launching in the second quarter of 2017 to join the full-electric and hybrid versions that arrive ths October.

The plug-in is predicted to take around 35-40% of registrations, with the electric model grabbing the final 10-15%.

The electric Ioniq, which will charge to 80% in 23 minutes, is eligible for a £4500 Government grant and the
plug-in version £2500.

Hyundai is offering an eight-year, 125,000-mile warranty on the batteries.